Accessibility help

Can I use my corporate font on a website?

If you look at a web page, even this one, you will see text. Text is presented in two ways on a web site. It can be rendered as HTML text (which is what you're reading now) or it can be presented as an image (clear breeze | design's logo at the top of the page). If you can highlight text on a web page with your mouse, then that will be HTML text. If you can't, the chances are its an image. This can be confirmed if you right-click on the image and select 'properties'. There you will see that the image will be either a .gif, a .jpg or a .png. Generally speaking, using images for text is not a good idea.

Firstly, it means any updates or amendments to the text is a lengthier process than simply editing HTML text - the original image file will need to be amended, optimised and saved and re-imported into the page. This is even more of a hindrance if you are looking to create a dynamic site or site that is content managed by yourself - you will need the web designer's input and will pay the costs!

Using images as a way of presenting text can also make your site less accessible, to both people with visual impairments and indeed search engines. The visually impaired will not be able to resize image text. Its true to say you can provide alternative text via 'alt' tags, but this isn't ideal. Search engines spider your website to pick out keywords among your text that will match a searcher's criteria. It cannot do this if the text is an image.

So, in answer to the question, yes you can use a corporate font, but if your font is not one that every computer user possesses, in other words if its not a system font, then its pretty pointless using it for HTML text as the page will degrade by default to a system font for a visitor who does not have it installed. You are able to control what the font degrades to if you build the site with style sheets, but really, is there much point?? You can hint at your corporate identity using the font for smaller snaps of text such as headings that can be created as images. Its a compromise. It allows a designer to hint at a visual image and you will see this done on most sites. The logo, no problem. That can be an image as a logo really is a visual cue anyway. Main body of the content, stick to HTML text in a system font. If you really must spread a bit of identity further, then maybe limit it to your top level headings - those that are unlikely to change. However, I'm sure this can be achieved through colour and layout and the odd harmless background image.

Generally speaking, using images for text is not a good idea.

Using images as a way of presenting text can also make your site less accessible...

You can hint at your corporate identity using the font for smaller snaps of text...